MARKETING EVENTS MANAGER - DEMAND GENERATION

Hello! At Factorial we're looking for a **Events Manager for the **Spanish Market to help us boost the company’s growth to the next level. Ready to be part of the challenge? **The Role Reporting to the Marketing Director, we are seeking a highly motivated **Events Manager to design and execute a robust event strategy that drives demand generation and nurtures leads through a mix of in-person and online events. Your focus will be on acquiring and engaging SME and mid-market prospects in Spain, ensuring event initiatives are aligned with business goals and deliver measurable pipeline growth. This position requires cross-team collaboration, strong project management, and performance analysis to optimize event outcomes. As a key member of the marketing team, your role will contribute to the full marketing funnel by creating impactful experiences that convert leads into opportunities. You will work closely with sales, growth operations, and other teams to ensure alignment and maximize results. **What You’ll Do

Develop and implement a comprehensive Spanish marketing events strategy. This includes identifying and prioritizing events, managing budgets, allocating resources, negotiating contracts, and executing a diverse program of activities such as trade shows, exhibitions, seminars, webinars, and conferences.
Review and provide feedback on event marketing materials to ensure alignment with corporate guidelines, including booth graphics, messaging, and branding.
Align event marketing efforts with sales objectives, ensuring effective sales follow-up to drive revenue growth.
Analyze lead data from events to evaluate the effectiveness of lead generation strategies and prepare reports on lead quality and conversion rates. Use these insights to optimize future event planning and execution.
Supervise and support the events team (currently one direct report) to ensure smooth coordination and successful delivery of all events.

**What We’re Looking For

At least 4 years of experience as a Marketing Events Manager, with a proven track record of planning and executing a wide range of B2B events, both online and in person.
Excellent communication, organizational, and project management skills, with the ability to prioritize tasks and manage multiple deadlines effectively.
A proactive problem-solver who thrives under pressure and can handle multiple projects simultaneously without compromising on quality.
Strong written and verbal English communication skills, with at least a B2 level proficiency, as all marketing communications will be conducted in English.

**Nice To Have

Interest in and experience with the B2B SaaS industry.
Familiarity with HubSpot or similar CRM platforms.
Outstanding interpersonal skills, fostering collaboration and building positive relationships with both team members and external stakeholders.
**Perks of being part of our team We care about people and we also offer a lot of benefits for employees:
High growth, multicultural and friendly environment
Alan private health insurance
Healthy life with Gympass(Gyms, pools, outdoor classes)
Save expenses with Cobee
Language classes with Yolk Academy
Breakfast in the office and organic fruit
Nora and Apetit discounts
Pet Friendly
**About Us **Factorial is an **all-in-one HR Software fast-growing company founded in **2016. Our mission is to help **SMEs automate HR workflows , centralize people data and make better business decisions. Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over **+900 people in Barcelona, Brazil, Mexico, and US offices. Our Values
**We own it : We take responsibility for every project. We make decisions, not excuses.
**We learn and teach : We're dedicated to learning something new every day and, above all, share it.
**We partner : Every decision is a team decision. We trust each other.
**We grow fast : We act fast. We think that the worst mistake is not learning from them.
Wanna learn more about us? Check our website !