PROGRAM MARKETING MANAGER

For one of our main customers we are looking for a Program Marketing Manager. The role is based in to create, drive and execute marketing projects and programs in Spain and Portugal (Iberia region); support the sales and marketing execution plans created by local and regional Digital Store Leads, Category and Merchandising teams. This is an operational role to support and coordinate - with high quality on all activities related to the strategic executional plan and performance marketing. The role reports directly to the Consumer Southwest Lead in South. The ideal candidate must be very detail orientated and collaborative with experience in managing and executing digital marketing and e-commerce initiatives for devices, software and services.General Data:Type of contract: IndefiniteHours: 08:00 - 17: 00h / Flexibility (40 hours)Location: Madrid (Spain)Start Date: ImmediateSalary range : 30K - 35KResponsibilities:Work closely with multiple stakeholders, communicating and setting expectations for deliverablesManage a high volume of tasks within a tight timeframeSubmit weekly reports on time to enable team to deliver, whilst showing great attention to detail on repetitive tasks and large quantity dataShow an understanding of integrated marketing with a holistic approachSite contentOptimize customer journeyCoordinate A/B testing together with merchandising teamCoordinate content update and prioritization with Merchandising teamCoordinate end to end execution of marketing activities in accordance with centralized Microsoft Store category management, demand generation, e-mail and social marketing teamsReview localization of all assetsSales & promotional calendar managementCreate, manage and coordinate marketing calendars in Iberia: Build promotional plans and calendar overviews aligned with key beats, market dynamics and demand as well as products supply and lifecycle (price discounts, value-adds, cross sell, upsell, upgrade offers etc.)Partner with Category Buyers/Planners/Site Merchandiser/Production to execute promotions and campaigns.Demand generationWork in collaboration with stakeholders on the Demand Generation team to grow and optimize traffic to Microsoft store.Support assets review and localization.Audit campaigns and report bugs through appropriate channels and tools.Maximize referrals to Store from O&O sites through partnership and alignment with O&O stakeholdersDrive the local emailing program: build the calendar, create the emailing content, optimize performance of the tactic by running analysis.Products, service and programs launch Management:Support product launches deployment and coordinate go-to-market activities.Ensure best in class products content/messaging and customer journey flow in coordination with Merchandizing team to drive higher conversion rate and average order value.Ensure optimal customer experience to grow the Net Promoter Score and satisfaction through all available levers (optimization of product pages and buying tips, development of customers Ratings & Reviews, site search tool optimization, identification and corrections of errors.Partner with CSS teams to understand and deliver geo voice of customers insights.Benchmark analysisProvide weekly benchmarks of Managed Retail pricing and offers; and associated Microsoft Stores compete recommendationsProvide ad-hoc benchmark of Managed Retail merchandising and demand generation activities; and associated Microsoft Stores compete recommendations.Provide ad-hoc benchmark of key competitors (pricing, offers, demand generation, merchandising) and associated recommendations for Microsoft Store.Analytics & Reporting:Store performance tracking using Adobe Analytics.Execute weekly core KPIs analysis on key product categories and product launches (Traffic, conversion, AOV).Provide performance reports including insights and recommendations for: offers, products and campaigns performance as needed.Participate in activities post-mortem deliveryRequired Skills:3+ Years in similar position ecommerce (following graduation)Master´s degree strongly preferred. (Or Bachelor´s degree with a strong experience profile.Use of analytics SoftwareStrong grammar translations between languages.Languages:Bilingual/ Fluent in Spanish and English, Portuguese is a plus.Please attach your CV in English. Many thanks.