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SEARCH ENGINE OPTIMIZATION SPECIALIST

Descripción de la oferta de empleo

Technical Skills:Create a robust on-site search strategy for digital direct business.Own on-site search regionally, contributing to company-wide knowledge by sharing the best practices with stakeholders.Always ensure best relevancy for the on site searchesContinuously increase the click through rate and conversation rate for the keywords being searched on site storesContinuous optimization of the search bar results (pinning, boosts, Berry, synonymous, popular search keywords, redirects etc)Optimization search result page SRP dash facet optimization, product spotlights, category links, promotion banners, campaigns etcPlan and execute a upsell and cross sell campaign on various real estates on the stores by leveraging the tools capabilitiesWork together with e-commerce merchandising team on a road map and create the execute optimization activities.Perform keyword search in coordination with business objectives to optimize existing on site search experience and define new opportunitiesAddress pain point for the search keywords and improve the relevancy slash result accordingly.Quality control dash making sure for the best relevancy and end to end experience (audit and analyze)Provide feedback to merchandising team on the performance of keywords recommend plan to improve the click through rate of low performing keywordsMinimize the search result pages with 0 results to avoid exist from the online storesCommunicate performance and initiative status to stakeholders in monthly business reviewsStay on top of the trends related to search and on site search optimization and leverage applicable practices to fuel growth on the online store ecosystemLeverage the tool to personalize on site search experiences based on the user behavior, browsing history etcData Analytics + Campaign management knowledge + Data ObsessionSQL Knowledge, web analytics (HTML)No interaction with SEO Team. Only interaction with Merchandizing + Adv teams NPI and campaigns. Analyzing Google analytics Data and making insights
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Detalles de la oferta

Empresa
  • Insight International (UK) Ltd
Localidad
  • En toda España
Dirección
  • Sin especificar - Sin especificar
Fecha de publicación
  • 07/12/2024
Fecha de expiración
  • 07/03/2025
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