SENIOR DATA & ANALYTICS MANAGER

The Role: Senior Data & Analytics Manager (EMEA ANZ)Location: Remote (Barcelona or Warsaw)Make Your Mark. Shape Your Future.It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKERWho You AreAre you a dynamic, hands-on data and analytics leader with a knack for turning numbers into game-changing business strategies? Join us and unleash your passion for data in a collaborative, remote setting. With your proven expertise in crafting and executing digital analytics strategies, you'll drive impactful decisions and fuel long-term growth. If you're agile, adaptable, and precise, we want you on our team to deliver insights that make a difference!A remote position with business operating hours within the CET zone. Please note that this position is not able to support visa sponsorships.What You’ll DoAs a Data and Analytics Senior Manager for the EMEA & ANZ regions, you’ll play a pivotal role in shaping and executing the digital analytics strategy. Specifically, you’ll:Analytics Strategy and Alignment: Collaborate with the Senior Performance Manager to establish KPIs and redefine analytics strategies for core brands, leveraging expertise in data layers.Campaign Analytics Leadership: Work with digital agencies to develop attribution models and translate campaign performance into insights, while improving data visualizations and reporting.Event Tracking Management: Implement and manage event tracking and pixel audits to ensure accurate performance monitoring.Naming Convention Oversight: Define and maintain campaign naming conventions annually, ensuring compliance across all markets.Dashboard Design and Training: Create dashboards in Data Studio, collaborate on data visualizations, and provide training to ensure effective use by stakeholders.Data Integration and Reporting: Develop dashboards and reports for clear insights to internal stakeholders.Strategic and Hands-on Balance: Combine hands-on analytics work with strategic planning and development.Cross-functional Collaboration: Partner with digital, e-commerce, insights, and brand teams for impactful analytics solutions.Google Analytics Management: Utilize Google Analytics for data analysis to inform media strategies and support business needs with training and presentations.Ad-hoc Data Support: Provide data for presentations to regional leadership and corporate teams as needed.Training and Development: Lead analytics training for the region, especially for non-digital-savvy employees, and contribute to the annual Digital Summit.Who You AreYou always strive to do a good job…but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. You also have:Strong working experience in digital and marketing analytics, with expertise in planning and managing integrated, cross-channel campaigns, and proficiency in Google Analytics and Google Tag Manager.Skilled in digital display, biddable media (search/programmatic and paid social), and familiar with analytics platforms like Datorama, Tableau, and Power BI.Proven ability to design and build dashboards, particularly in Data Studio, and deliver insights to improve ROI and marketing efficiencies across international markets.Strong understanding of brand fundamentals, GDPR, data privacy regulations, and web marketing functions, including SEO, CRO, UX, and web analytics.Excellent leadership, communication, and presentation skills, with the ability to translate data into actionable business insights and manage both strategic and tactical responsibilities.Experience working in a global, matrixed organization, with proficiency in English and ideally another European language.Willingness to travel.What You’ll ReceiveAn attractive salary & benefits packageDiscounts on Stanley Black & Decker tools and other partner programsExcellent opportunities for continuous professional developmentHow You’ll FeelWe want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.