SR EMAIL MARKETING SPECIALIST

About the role Gartner Peer Insights’ (GPI) mission is to transform the way enterprise software & services are bought and sold by creating the industry standard for ratings and reviews.
The GPI Platform Growth team is responsible for expanding platform visibility, registration and contributions to Peer Insights ratings and reviews though efforts such as search engine optimization, promotional marketing and targeted email outreach.
If you are a detail-oriented individual with experience in email campaign execution and management Peer Insights is for you.
You will be a key contributor to the ongoing growth and success of Gartner by supporting the execution of lead/reviews generation campaigns for the GPI platform What you will do Manage outbound email communications to drive web traffic, boost engagement and drive registrations.
This would primarily include email asset creation and campaign set up using the right filter conditions in Eloqua.
Work in partnership with product management, operations and other stakeholders to ensure the appropriate audiences are reached effectively at the optimal times with the ideal message.
Include audience segmentation recommendations into our email-marketing strategies to increase both our registered user base and recurring review contribution performance Identify and conduct A/B tests to build email best practices.
Identifies opportunities for business process improvement, recommends, and implements change.
Understand and utilize email best practice while ensuring compliance with various regulatory (i.
.
GDPR, CASL, PIPL) and opt-out policies What you’ll need.
Bachelor’s degree in business, marketing, or a related field 2+ years of experience using Eloqua for B2B marketing automation, e.
., campaign design & management, personalization, lead management, metrics analysis, etc.
Experience building and managing an email marketing program.
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
Google Analytics, HTML/CSS, A/B Testing, and other CMS.
Project management experience & capability to give independent opinions based on facts Strong Microsoft Office expertise – Advanced Excel, PowerPoint Excellent verbal and written communication skills and a willingness to speak up regarding change and new ideas High attention to detail, good problem-solving skills, strong multi-tasking skills for working on concurrent projects/effort #LI-PALAL Who are we?   At Gartner, Inc.
(NYSE.
T), we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.
Since our founding in , we’ve grown to more than associates globally who support ~ client enterprises in ~90 countries and territories.
We do important, interesting and substantive work that matters.
That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference.
The bar is unapologetically high.
So is the impact you can have here.
What makes Gartner a great place to work?   Our sustained success creates limitless opportunities for you to grow professionally and flourish personally.
We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future.
How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team.
Together, our singular, unifying goal is to deliver results for our clients.
Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results.
This is why, year after year, we are recognized worldwide as a great place to work.
What do we offer?   Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
Ready to grow your career with Gartner? Join us.
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