SR MANAGER, CONFERENCES MARKETING

What makes Gartner a GREAT fit for you? When you join Gartner, you’ll be part of a fast-growing team that helps the world become smarter and more connected.
We’re the leader in our industry, achieving double-digit growth by helping clients make the right decisions with business and technology insights they can’t find anywhere else.
Our associates enjoy a collaborative work environment, exceptional training and career development — as well as unlimited growth potential.
If you like working with a generous, supportive, high-performing team, Gartner is where you want to be.
What you’ll do.
Responsible for building, executing and continually optimizing campaigns to support the high-level volume and revenue growth requirements of the conference marketing team Identify, proactively prospect and nurture new business prospects with a high propensity to convert to a conference attendee and Gartner research client Develop a broader understanding of conference target roles, how they interact, and where we can successfully develop, position, package, and communicate the value proposition of Gartner and the conference to potential attendees Developing segmentation, competitive differentiation, targeted marketing, and market opportunity assessments Creating value-based product/conference messaging & positioning, competitive differentiation, and story lines for conference promotion (both existing and new launches) through emails, collateral, video, web, SEM and other channels Driving/consuming external client and conference attendee survey data from Customer Insights to inform campaign strategy and launch Effectively manage projects involving internal & external stakeholders/partners across conference marketing and related COEs inclusive of concept design, campaign development, and campaign execution - on time and with acceptable quality Define and execute campaigns aligned with buyer journey – from lead acquisition to registration, leveraging re-targeting efforts to maximize overall engagement Define and execute Client-facing associates (Sales & Services) content strategy to help them understand the conference value, aligned roles, key messages, marketing milestones, and available selling tools to engage clients and prospects.
Cultivate and execute on program-specific promotional opportunities (conferences, co-branding partnerships, etc.) that help to generate leads and build sales pipelines.
Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend Actively monitoring demand conversion and registrations, identify challenges and solutions, and report results to stakeholders Interacting directly with various functional groups, developing/presenting marketing plans and influencing their thinking on and approach to conference messaging and promotion What you’ll need.
Metrics-driven and insatiably curious with a minimum of 5-7+ years’ experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels Proven track record of exceeding KPIs and delivering consistent revenue and customer growth through an always-on marketing approach Expert in digital marketing channels with a focus on content marketing, social, search and marketing analytic Highly analytical, data-driven marketing expertise.
Strong financial acumen and expertise creating marketing budgets and managing costs within budget exceptional project management skills Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion Great interpersonal, collaborative and communication skills Email marketing, with marketing automation experience such as Eloqua or similar Experience with fundamental principles of design SEO/SEM Web content creation and content management skills; experience with Adobe Experience Manager a plus Left Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy Who you are.
Process-driven, methodical, organized and pays strong attention to detail.
Be able to work autonomously (i.
., high degree of self-reliance/self-starter) Team player with good time management skills.
#LI-DT1 #LI-hybrid Who are we?   At Gartner, Inc.
(NYSE.
T), we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.
Since our founding in , we’ve grown to more than associates globally who support ~ client enterprises in ~90 countries and territories.
We do important, interesting and substantive work that matters.
That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference.
The bar is unapologetically high.
So is the impact you can have here.
What makes Gartner a great place to work?   Our sustained success creates limitless opportunities for you to grow professionally and flourish personally.
We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future.
How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team.
Together, our singular, unifying goal is to deliver results for our clients.
Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results.
This is why, year after year, we are recognized worldwide as a great place to work.
What do we offer?   Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
Ready to grow your career with Gartner? Join us.
Gartner believes in fair and equitable pay.
A reasonable estimate of the base salary range for this role is USD - USD.
Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.
In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan.
Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates.
We also offer market leading benefit programs including generous PTO, a 401k match up to $ per year, the opportunity to purchase company stock at a discount, and more.
The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.
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