WEB ANALYTICS SPECIALIST

About Our Organization.
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events.
Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally.
It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics.
Dow Jones is a division of News Corp (Nasdaq.
NWS, NWSA; ASX.
NWS, NWSLV).
About the Team.
Our Technology team drives the evolution of our Technology, Engineering, Data, Product and User Experience functions.
With a keen focus on delivering cutting-edge solutions, we shape the digital landscape for our customers, readers, and users.
From revolutionizing visuals to optimizing tools and harnessing the power of data, mobile, video, and social platforms, our team is committed to providing a seamless and immersive experience across all touchpoints.
Collaborating closely with our newsrooms and strategic partners, we spearhead the development of groundbreaking products and technologies.
POSITION SUMMARY The successful candidate will Implement digital tagging and measurement for Dow Jones portfolio of Digital products, including websites, mobile apps and connected device apps.
This role will work closely with development, analytics, marketing, and business team members to capture the data needed to drive business decisions.
PRIMARY DUTIES Following Dow Jones standards, design and document analytics tracking specifications for Dow Jones digital products and platforms, including web, mobile apps, off-platform, and connected device (OTT) platforms Partner with internal and external development teams to test and deploy new tracking solutions while monitoring and optimizing existing integrations Act as a Data Steward for usage data.
Manage tag management systems and data collection tools.
Interact with data collection and analytics vendors to get the most out of systems and services.
Run end-to-end testing, QA, QC, and debugging of analytics code using various tools (Observepoint, Adobe Debugger, Charles or Firebug, etc).
Confirm the quality of the data collected in analytics tools (Adobe, Piano, Google Analytics) and databases (BigQuery, Athena) with SQL Keep documentation up to date.
REQUIREMENTS College degree or technical degree in computing, business data management, analytics, or digital marketing.
Advanced degrees welcome.
Minimum 3 years of experience in a technology role, in a data intensive environment.
Minimum 1-2 years of SQL experience and understanding of data configuration and databases.
Understanding of digital products, tracking and data collection processes, and platforms.
Experience with Adobe Analytics, Tealium, or Google Analytics a plus.
3 years working with data; with a focus on data quality, identifying data issues, sources.
Experience in media industry and understanding of industry key metrics is a plus Familiarity with technical project implementation, including all phases from requirements, development, quality assurances, and launch.
A passion for organization and data quality.
Web development knowledge, specifically an ability to be hands on with HTML, CSS, JavaScript, and Web Services Strong analytical thought process to identify what data may be needed to measure user engagement with products.
Ability to communicate with business team with an understanding of marketing and operations management and processes, Reasonable accommodation.
Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
EO/AA/M/F/Disabled/Vets.
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process.
If you need assistance or accommodation in completing your application, due to a disability, email us at .
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Business Area.
Dow Jones - Data & AI Job Category.
Data Analytics/Warehousing & Business Intelligence Union Status.
Non-Union role Since , Dow Jones has been finding new ways to bring information to the world’s top business entities.
Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead.
More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.