CONTENT SPECIALIST

What does Smowltech do?Smowltech is on a mission to build trust in online learning. So will enable people to access quality education 100% online and as a consequence access to new opportunities that can improve their quality of life.Online education is growing, but with it, some common problems are arising across the industry: teachers and evaluators do not trust to evaluate online.How can organizations avoid online fraud? How can organizations verify that a user was actually the one who took the online exam or actually acquired the required skills in the online course?Smowltech was born with the aim of helping organizations improve the quality assurance of their online evaluations. We have developed a system and method of authentication and continuous monitoring of the user in an online service using multibiometry.Who are the smowlers?Smowlers are the ones who make this happen and the core of the company. They make this company a reality, making a global impact and building the future of education.What drives a smowler?We're a growing company with happy and motivated people, working on an impactful product in a fast-paced environment. We are driven with the following values - 3BDAS:Be positive: Practice positivity: look for solutions, expecting good results and success. Acknowledge bad results or experiences, learn from them, do better.Be collaborative: Constructively explore ideas with others to search for solutions that extend one's limited vision (communicate, visualize and acknowledge).Build trust: By being honest and supportive, actively listening, being consistent, collaborating across teams and functions, and taking responsibility for your acts and words.Dare to commit: Decide to show up fully and consistently while seeing things to their logical or necessary conclusion. Make things work.Always go beyond your limits: Through self-awareness, curiosity and initiative. With determination, discipline and DOING.Stay Agile: Be able to quickly adapt or evolve in response to changing circumstances in a highly responsive way so that we deliver our service to meet and exceed customer expectations and in a timely manner.DescriptionWe are looking for a Content Specialist to join our team within the Marketing Department to support the implementation of our corporate strategy in the U.S. market. The ideal candidate will have experience planning and producing content across platforms through creative and data-driven approaches that support business growth. A good understanding of how users interact with digital platforms and the importance that content plays on each is key to being successful in the role.Functions:Create and manage SEO-optimized content for blogs, social media, YouTube and email campaigns.Plan and maintain an editorial calendar that aligns with marketing goals.Coordination with other departments for the management and production of materials.Management of content projects (competitor analysis, target definition, content pillars, etc.) and multichannel strategies.Produce and edit multimedia content for different platforms (Blog, YouTube, etc.).Track and analyze content performance using SEO and analytics tools.Stay on top of industry trends, SEO updates, and content best practices.Requirements:A degree in Marketing, Communications, Journalism, or a related field.Proven experience in content creation and SEO, ideally in tech or education.Expertise in SEO tools like GSC, SEMrush, or Ahrefs.Top-notch writing and editing skills tailored to the U.S. market.Creativity, initiative, and a team-first mindset.Experience producing content across formats (blogs, infographics, videos, etc.).Native-level English proficiency.Basic experience with WordPressAbility to work in a teamWe value:Experience in SaaS or online education sectorCRO knowledgeExperience in direct response copywritingExperience in the B2B segmentSEO knowledgeSSMM knowledgeCreative abilityResolute and proactive capacityAttention to detailYour benefits:Competitive salary and attractive benefitsGlobal career path for specialists and leadershipTailored training and development opportunitiesInternational and inspirational working environment with a dynamic work cultureSocial Impact driven: enabling access to quality education through online learning, which is linked to the Sustainable Development Goals (SDG) 4. Access to Quality Education and 13. CO2 reduction. How do we measure it?Objective 1: Strengthen the quality of online training.Indicator 1: number of online training users who have validated a professional degree or certification thanks to SmowlObjective 2: Improve accessibility to higher education or corporate trainingIndicator 1: Number of users with disabilities who have been able to examine themselves remotely thanks to SmowlIndicator 2: Number of users in areas far from the training centers who have been able to examine themselves remotely thanks to SmowlIndicator 3: Number of users with time restrictions who have been able to examine themselves remotely thanks to SmowlIndicator 4: Number of users with financial restrictions who have been able to examine themselves remotely thanks to SmowlObjective 3: Reduce the environmental impact of trips to educational centers or corporatesIndicator 1: C02 emissions avoided thanks to remote examinationsJoin the revolution and build the future of education