CRM LOYALTY & ENGAGEMENT MARKETEER

We Are Denim Heads.
We love denim.
Live and breathe it.
It’s in our DNA.
At G-Star, we see no limit to what denim can do.
We believe it can be force of progress and innovation for both people and planet.
How? By hiring the most creative, curious and caring minds.
People who think beyond fashion.
Bringing big ideas to big challenges.
Driven by possibility.
Those who work hard, make mistakes, but always continue to grow.
Denim is in our DNA, our people are our stitching.
Join the denim heads making raw denim.
Here's what we'll do together.
In this role, you will be part of the global CRM and CDP (Customer Data Platform) team as the CRM Loyalty & Engagement Marketeer.
You are responsible for the growth, enrichment and engagement of our database.
One of your primary tools is our recently launched engagement program CLUB-G.
This omni-channel program embodies our hardcore denim values and you’ll be in the lead to bring this program to next level.
Supported by your excellent analytical skills you dive into the data to get insights that you use for creating the strategy to establish and nurture consumer relationships.
And to entice them to participate in the membership as well.
You are the expert in knowing how retention mechanics drive loyalty and lead the projects to implement that throughout the organization.
Customer acquisition, Customer Lifetime Value, Level of engagement and Profile Richness rate are your most important KPI’s.
Supported by your collaborative skills, you will work closely together with your internal stakeholders to achieve these KPI’s.
The CRM team at HQ is your main stakeholder to execute campaigns and projects.
Together with the CRM team you work with Marketing & Trade about the brand activations, CLUB-G only benefits and 360⁰ visibility of the program, with IT about the technical implementation, with the Regions about the local strategies, with Analytics to define the right customer segmentation and last but definitely not least, with Retail about the engagement of store staff.
Your creative mind helps you to develop campaigns that strengthen the customer’s emotional bound with G-Star.
In addition, you think about the development of the member program to new channels and make sure that all member journeys connect seamlessly with each other.
From data driven insights you’re able to identify commercial opportunities.
You have great eye for design and of course, a sense for fashion.
Tasks & Responsibilities.
Growth and quality of the database including opt-ins & consents;​ Increase the engagement rate of the database, the profile richness of the customers and their Customer Lifetime Value; Develop and optimize personalized customer experience throughout various channels by optimal use of the power of our Customer Data Platform and marketing automation; Further develop the engagement program to attract new customers, let current customers grow to the next level and retain them; Orchestrate, Optimize, analyze and align all CLUB-G related campaign with the different stakeholders.
What you bring to the table.
Analytical skill set, this is key; Strong communication skills and stakeholder management; Ability to collaborate, communicate and influence at different levels of the organization; Broad experience >5 years – in CRM and loyalty (also CDP is a bonus); Setting up customer journeys and data driven marketing & customer segmentation; You are fluent in English; Master or Bachelor's degree in Marketing, Business Administration or related field; Ability to work in the execution as well as on strategy; You are pro-active, self-starting and have an agile mindset; You can align (and keep) priorities, plan in advance and have attention-to-detail skills; Your heart beats faster when developing customer-oriented (loyalty) campaigns, where relevance is the goal within the customer journey and thinking customer first; Experience with email/sms/app is required, knowledge of Bloomreach or other CRM campaign tooling, HTML and SQL is pre; Experience with Fashion is preferred.
Finally, do you have a strong personality and excellent verbal and written communication skills in English? We’d love to meet you!   What does G-Star bring to the table.
We recently moved into our state-of-the-art office in the vibrant city of Valencia.
This could be your chance to play a pivotal role in shaping the future development of G-Star in Spain! Beyond a competitive salary, working at G-Star brings many other perks and exciting opportunities.
A clothing budget to showcase your personal style while representing G-Star RAW, A fully paid private medical insurance, Flexibility to work from home up to 2 days per week, promoting a healthy work-life balance, Free access to leading learning and development platforms like Udemy and Goodhabitz.
What will happen next.
During this job application, we will ask you to play a couple of short neuroscientific games.
These games provide you with the opportunity to showcase your potential, talents, and personality.
As a result, we can ensure equal opportunities for everyone who applies, by evaluating everyone based on objective, scientifically proven insights rather than gut feeling.
​As we value personal growth and transparency, we will make sure you receive your results on the games as well.
When we hopefully find what we are looking for, we will get in touch with you and if it’s a good fit, we’ll plan our first interview.
We will then ask you to prepare a business case, which you will present during a follow-up interview.
​When we’re ready to commit to each other, we’ll finalize the terms we’ve discussed and we’ll explain to you how to order your first pair of jeans from the G-Star employee store.
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