GLOBAL PRODUCT MARKETING COMMUNICATION MANAGER
Descripción de la oferta de empleo
For the projects in charge, create comprehensive product communication strategies and new product introduction playbooks.
- New product introduction.
Develop product communication frameworks that align with global product strategies, ensuring consistent and compelling messaging across all regions.
Implement a consumer-centric approach, ensuring that consumer needs and insights are at the forefront of decision-making.
Ensure that product messaging is clear, targeted, and aligned with overall business objectives.
- Existing portfolio.
Craft communication frameworks that highlight differentiation within portfolios, considering the interplay between products and their unique positioning in the market, to ensure they stand out competitively.
- Benefit Positioning and Consumer Insights.
Leverage consumer insights, transforming them into benefits, to create the positioning of the products in charge to drive engagement and sales.
- Product Brief Translation.
Translate product briefs into clear and concise marketing communication briefs, focusing on highlighting key product benefits that resonate with target audiences.
- Assets and content creation.
Ability to translate product benefits into compelling selling lines, images, and videos that resonate with consumers and drive conversion.
Develop marketing assets that effectively communicate these selling lines, leading to increased sales and market share.
- Stakeholder Coordination.
Act as the primary point of contact between global product managers and the content house to create and deploy product playbooks for the markets, ensuring alignment and consistency in communication efforts.
- Competitive analysis.
Identify direct competitors to reveal strengths and weaknesses in relation to the products in charge.
Qualifications.
- Experience.
Highly skilled marketeer with over 10 years of experience in product marketing positioning and creating sales-driven product communication for growth.
Experience creating Amazon content is a plus.
Proficiency in translating very technical product specifications into consumer benefits and creating a communication strategy for products that can be applied to a vast product portfolio in several regions.
Experience in delivering communication playbooks for new product introductions.
Understanding of the full marketing mix, including product positioning, product management, distribution channels, price tiers, and competition.
- Preferred industries.
FMCG, home goods, consumer electronics, appliances.
- Language Proficiency.
Fluency in English is mandatory.
- A hands-on professional with a strong ability to get things done and detail oriented.
- Strong project management skills with the ability to handle multiple projects simultaneously and deliver results within deadlines and with the highest quality.
- Proven ability to manage and coordinate with cross-functional teams and external partners effectively.
Excellent verbal and written communication skills, with a keen eye for detail.
Detalles de la oferta
- Sin especificar
- Sin especificar
- 21/08/2024
- 19/11/2024
Email marketing... diseño de estrategia de marketing global... herramientas de marketing digital... requisitos del puestoconocimiento y experiencia en:- generación y planificación de campañas de marketing... especialista en marketing y ventas, con experiencia demostrable para integrarse de forma inmediata......
Evaluar el rendimiento de las acciones de marketing y proponer mejoras continuas... diseñar estrategias de marketing digital para aumentar la visibilidad de la marca... habilidades: seo analítica web crm html sem google analytics email marketing photoshop marketing de contenidos trabajo en equipo organización......
Funciones: desarrollar estrategias de marketing para aumentar la visibilidad de la marca... gestionar el presupuesto de marketing y medir el retorno de la inversión en las acciones realizadas... habilidades: seo y sem estrategia de marketing investigación de mercado gestión de presupuestos crm análisis......
• ability to present information to a wide variety of internal stakeholders, including senior level leadership and great story telling skills • team player: we need teammates who can operate in a highly collaborative, customer centric and product oriented global organization......
Rfps, including consolidating costs and margins based on company guidelines excellent written and verbal communication skills... possess excellent communication skills (both verbally and written) and employ these skills to interact with a variety of stakeholders... willingness and ability to attend meetings......
Crearás contenidos de acuerdo con las tendencias del mercado y sus clientes, ligando dichos contenidos con la estrategia de comunicación global de la empresa... requisitos del puestohabilidades y cualidades experiencia trabajando con personas trabajo en equipo habilidad para la multitarea y proactividad......
Acerca del empleo desde selección de formadores precisamos la incorporación de un/a formador para el certificado de profesionalidad comm0112- gestión de marketing y comunicación mf1007_3: sistemas de información de mercados mf2185_3: políticas de marketing mf2186_3: lanzamiento e implantación de productos......
Demonstrating strong communication and presentation skills, along with confidence in interactions across all levels of the company hierarchy, is essential... requisitos del puesto completion of a master’s degree/mba or an equivalent qualification is required, coupled with practical work experience,......
La beca talentic te ofrece la posibilidad de realizar 1 año de prácticas formativas no remuneradas y a su vez formarte en las disciplinas de gestión administrativa, herramientas digitales e innovación,gestión rrhh y marketing digital con el máster ae con una beca de estudios del 100% (sin ningún coste......
Bilingual or native level of german/italian/greek/czech/slovenian/austrian/hungarian/swedish/finnish outstanding communication and interpersonal skills... stay up-to-date with the latest product developments, game features, and promotions to effectively communicate this information to vip players......
