GROUP CRM / PRODUCT OWNER (MATERNITY COVER)

Oversee CRM Martech Product Roadmap Delivery: Lead the end-to-end delivery of the CRM Marketing product roadmap, ensuring alignment with strategic goals and business needs.
Continuous Product Improvement: Continuously seek opportunities for product enhancements throughout the product lifecycle using agile methodologies such as workshops, user testing, and feedback loops.
Stakeholder Engagement: Communicate with stakeholders to understand business objectives, ensuring these insights are integrated into the product roadmap.
User Story Management: Collaborate with key stakeholders to review, validate, and sign off on user stories for sprint allocation, ensuring clarity and alignment with business priorities.
Requirement Gathering: Collect and prioritise product requirements from internal teams.
Dependency Mapping: Clearly outline dependencies to facilitate smooth delivery and mitigate risks.
Backlog Prioritisation: Support the prioritisation of backlog items in line with the overall product strategy and business objectives.
Sprint Preparation: Ensure development teams have comprehensive user stories, acceptance criteria, and requirements, and that they understand the desired outcomes of their work.
Sprint Execution and Review: Contribute to the planning, execution, and review of each sprint, ensuring continuous improvement and delivery of high-quality features.
Process Refinement: Work with the development team to refine and enhance the development process, promoting efficiency and agility.
Product Progress Monitoring: Inspect, monitor, and evaluate product progress throughout each iteration, making data-driven decisions to guide the development process.
Defect Analysis and Resolution: Analyse defects to assess business impact, prioritise resolution, and work with support teams to ensure timely fixes. Support defect reporting, escalation, and resolution processes for all CRM marketing-related issues, ensuring minimal impact on business operations.
Stakeholder Communication: Effectively communicate with and secure buy-in from a wide range of stakeholders, including executives, directors, and team members across product, data, marketing, and operations.
Primary Development Contact: Serve as the primary point of contact for development teams and internal stakeholders regarding CRM marketing product development, from inception through to post-launch activities and support.
Documentation Management: Create and maintain comprehensive internal and customer-facing technical product and training documentation.
Team Development: Provide individual coaching and talent development to grow expertise within the team, embedding a culture of continuous learning and improvement.
Issue Ownership and Troubleshooting: Take ownership of troubleshooting issues, identifying, and recommending solutions to the wider team, and ensuring effective resolution of CRM marketing defects.5+ years of experience in CRM / email marketing and/or technical development.
Superior product management skills and strategic thinking
Understanding of marketing tools such as Salesforce Marketing and Pardot
Demonstrated ability to lead product development using agile methodologies and a scrum team, including sprint planning, user story creation, and continuous improvement practices.
Strong analytical skills and ability to produce reports and provide strategic recommendations motivated by data
Proven skills in effectively communicating with and securing buy-in from a diverse group of stakeholders, ranging from executives to team members across various departments.
Strong analytical skills to evaluate product performance, identify defects, assess business impact, and prioritize resolutions efficiently.
Experience working in an international multi-brand company with multiple stakeholders is advantageous.Expected behavioursData-driven in approach
Enthusiastic and proactive
Pragmatic, diplomatic and flexible
Strong and creative in problem-solving
Intellectually curious
Resilient - ability to not be put off by obstacles and resistance
Confident and self-assured
Culturally aware and international in outlook