PRODUCT MANAGER RETAIL MEDIA
Descripción de la oferta de empleo
YQ December MASS COMMODITIES FUNCTIONS Essentials Responsibilities.
Category Strategy.
• Develop a detailed promotional calendar outlining key activities and timelines, promotional content and in-store merch.
• Ensure all promotional materials align with the brand’s messaging and visual identity.
• Provide recommendations for future promotions based on the analysis.
• Obtain necessary approvals and clearances for promotional content and activities.
• Work with cross-functional teams to ensure cohesive execution.
• Coordinate with external partners for promotional materials and services, monitoring and controlling expenses to ensure the promotion stays within budget.
Market Analysis.
• Analysis of Hair Category Market information to understand customer needs, market trends, and competitive landscape • Performance Tracking.
Analyzing sales data and other metrics to assess the performance of the category and make data- driven decisions.
Digital.
Retail Media.
• Coordinates promotions, and collaborates with Retailer’s digital team.
• Implement the brand's content across retailers platfoms.
• Coordination of Retailers events (street mkting, influencers, etc).
• Soporte Marketing Digital de los clientes Financial Variables.
• Track the performance of the promotion using key metrics (e.
., sales data, sell out, distribution, penetration, website traffic, social media engagement).
• Make real-time adjustments to the promotional activities based on performance data and feedback.
• Compile and analyze data to evaluate the success of the promotion.
• Prepare reports summarizing the outcomes and insights gained from the promotional activities.
• Provide recommendations for future promotions based on the analysis.
• Monitor and control expenses to ensure the promotion stays within brand support budget Support Variables.
• Provide support to the Trade Marketing managers in the development of business activities • Coordination with education and communication • Maintain regular contact with customers • Prepare presentations for customers and the sales team • Collaborate with marketing to establish forecasting and product objectives • Collaborate with sales to follow up the implementation of the GTM by customer Requirements ● Bachelor’s Degree preferably in Business Administration, Economics, Marketing or similar ●Minimum 2 years of experience in the Trade Marketing department in FMCG companies ● Previous experience in managing Trade Marketing activities in Retailers ● Fluent in English language ● Negotiation skills, proactivity, high numerical ability, personal flexibility, and teamwork capability ●Proficiency in Office tools
Detalles de la oferta
- Sin especificar
- 03/12/2024
- 03/03/2025
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