SENIOR MARKETING MANAGER - US MARKET

Our CompanyCamelia Beauty is a beauty start-up that was created 10 years ago and is the parent company of the independent beauty brand Le Mini Macaron (LMM).Originally famous for our mini gel manicure kit, the LMM brand today encompasses an assortment of creative nail, hand, and foot products that bring color and care to beauty lovers worldwide. We are a young, dynamic, and international company with team members from all over the world. Le Mini Macaron is sold globally in retailers like Sephora, ULTA, Target, ASOS, Zalando, Douglas, Primor and more. Our brand has been featured in such leading media as Elle, Marie Claire, Cosmopolitan, Glamour, Teen Vogue, Allure, and many others.With a head office located in Barcelona, our team operates across Europe, the US, and China.About the RoleWe are looking for an experienced, dynamic, and results-oriented Senior Marketing Manager - US Market with extensive experience in crafting and executing strategic marketing initiatives in the US market. Proven track record of driving brand growth through innovative marketing strategies, keen market insights, and meticulous financial management. Adept at leading cross-functional teams, leveraging data-driven insights, and ensuring brand communication resonates effectively with local audiences.Your role is crucial in navigating our brand through the dynamic US market, requiring a blend of strategic foresight, creative thinking, and operational excellence.Develop and implement comprehensive marketing plans that ensure sustainable brand growth through an optimal marketing mix.Lead the deployment of an integrated 360º brand communication strategy, encompassing trade and promotional plans, social media, influencer partnerships, paid ads, and brand collaborations to drive brand visibility and engagement.Spearhead our brand's communication on both owned and paid channels to drive profitable acquisition and ideal retention targets.Generate tight briefs to provide strong direction to creative partners that yields high performing emails, photoshoots and ads.Develop and maintain the annual US budget and monitor expenditures, while implementing corrective measures as necessary to align with financial goals.Leverage and analyze market data and KPIs to inform strategic decisions, monitor brand performance, and stay ahead of market and competitor trends.Manage and develop a team of 4 across multiple disciplines: social media, influencer and community. (3 direct reports)Collaborate with supply chain, finance, and e-commerce teams to accurately forecast brand needs and ensure a seamless sales and operations process.Our Ideal CandidateMinimum 8-10 years relevant working experience in marketing. CPG experience a must.Prior experience as a Marketing Manager in the US beauty market.3+ years of people management experience with a successful track record in developmentNative or fluent in American EnglishStrong & current knowledge of US culture and trendsBoth start-up and corporate experienceHighly detailed and organized with strong project management skillsExcellent communication and collaboration skillsProven track record in performance marketing (paid ads & search)Digitally native on social with a pulse on the latest trendsStrong strategic planning & execution resultsTrack record delivering resonating brand campaignsStrong budget management & financial analysisHistory of translating data to meaningful market insightsProblem-solving, not being afraid to look for creative solutionsA team player who enjoys an entrepreneurial, roll-up-your sleeve environmentLoves working with an international team in a high growth mindset companyPassionate about nail polish and nail care is a big plus.Why Join Our Team?Lead a fast-growing beauty brand to the next stage of growth in the US market.Test and implement innovative marketing strategies for a young, award-winning beauty brand.Work with a bright, collaborative and creative team that is dynamic and international (over 15 different nationalities!)Full-time contract with a competitive salary according to the candidate’s experience.Hybrid WFH and work from office scheduleAnnual paid vacation daysSunny Barcelona office located in the bustling city centerRegular team building events for learning and socializingDog-friendly office with fresh fruit and coffee daily!