SENIOR SEO MANAGER

Who are we: At Pearson, our mission is to add life to a lifetime of learning. We believe in the transformative power of education and are dedicated to creating vibrant and enriching learning experiences designed for real-life impact. Our vision is to help everyone realize the life they imagine through learning. We are committed to bravery, decency, and imagination in everything we do. Recently, Pearson has been recognized for its innovative approach to education and its commitment to sustainability, earning accolades for our efforts in driving positive change in the learning landscape. We are a leading provider of English language proficiency tests, committed to delivering high-quality, reliable, and accessible testing solutions. We are dedicated to ensuring that our PTE (Pearson Test of English) test takers have the best possible experience from registration through to receiving their results. Learn more at: Our Company | Pearson plc Position Description: PurposeThis is a newly created role that will focus on increasing the quality and quantity of organic website traffic via the development and implementation of SEO programmes. You will report into the Global eCommerce Director and work closely with colleagues across brand and digital marketing as well as technology and sales. You’ll be an expert in SEO strategy and execution.Key Accountabilities:Strategic SEO planning. Conduct regular SEO audits to identify opportunities for optimization and growth. Develop and implement comprehensive on and off-page SEO strategies, working with relevant content and technical teams on their implementation. Performance tracking and reporting: Define, monitor, and report on key SEO metrics, including target keywords & rankings, organic traffic, and conversion rates. Develop comprehensive traffic forecasts to support broader eCommerce trading goals. Monitor performance with weekly SEO trading reports to assess their contribution to revenue.Keyword Research and Content Optimization: Lead keyword research initiatives to identify high-impact opportunities and trends. Collaborate with content teams to optimize existing content and create new, high-quality, SEO-friendly content. Monitor competitor SEO activities and implement counter initiatives to defend brand terms and win category terms.Technical SEO Oversight: Work closely with web development teams to ensure website architecture, indexing, and technical elements align with SEO best practices. Troubleshoot and resolve technical SEO issues affecting website performance.Stay Updated with SEO Trends: Keep abreast of the latest SEO trends, algorithm updates, and best practices to ensure strategies remain competitive on all global search engines, including Google, Navar and Baidu. Candidate Profile, Competencies & experience required7+ years of experience in SEO, with proven track record of driving organic traffic growth for high-traffic websites.Experience managing SEO for multiple websites, preferably within a similar industry.Highly proficient with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs and Google Search Console).Strong understanding of HTML, CSS, and website development practices as they relate to SEO.Ability to analyze data, derive insights, and make informed decisions based on performance metrics.Excellent written and verbal communication skills, with the ability to present findings and recommendations to stakeholders at all levels.Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.Collaboration and ability to work well across different cultures, functions and levels of seniorityAbility to influence and able to use both logic and emotion to win over wide ranges of audiences Managing ambiguity: ability to work confidently and effectively in complex, changing and ambiguous situations.Comfortable working in a complex, global, matrix stakeholder environment, working across time-zones and different organisational unitsCurious and proactive: you’ll participate actively in key workstreams, highlighting issues and proposing ideas Diversity, Equity & Inclusion We’re committed to equity and opportunity, so that all learners can realise the life they imagine and see themselves in our services and products. We believe learning is a powerful force for change and that diversity, equity and inclusion are fundamental to who we are. We’re committed to addressing all forms of systematic racism, discrimination and inequality in everything we do. We also believe in giving everyone in the company the chance to help shape a more inclusive culture, in which everyone feels a sense of belonging and in which everyone acts with integrity day-in, day-out. To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here.Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience. We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity. The information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process. We are a Stonewall Gold and Top 20 LGBT+ inclusive employer, Investors in People Gold, Race Charter signatory, Disability Confident employer and Working Mums Top Employer.