CUSTOMER MARKETING MANAGER ON TRADE

YOUR OPPORTUNITY Your Opportunity A fantastic opportunity to join the Customer Marketing team in one of Europe’s most exciting markets.
You will be responsible for the flawless execution of a BTL plan that positions Bacardi as one of the industry leaders in activation.
Creating moments that matter for the consumer and being a key enabler to winning in the On Trade.
You will have a passion for understanding consumers behaviour in the OnTrade and using this to win.
Positively pushing the boundaries, whilst connecting stakeholders from across the business to deliver execution that balances consumers/guests, customer, and brand objectives.
Being at ease making decisions, evaluating performance, and driving continuous improvement to stay two steps ahead of the competition.
Operating at pace, being able to multi skill effectively and being at ease leading projects are all essential skills needed to excel within this role.
About You You will be a natural team player, with the ability to lead from the front.
Highly skilled in building strong relationships across the business, with the confidence to drive positive change within the channel.
With a passion to think and act with a shopper/guest mindset, helping fuel a new era in our BTL strategy within Europe.
Seeing change and challenge as an opportunity.
RESPONSIBILITIES With our consumer at the heart your key focus will be Implementing the BTL strategy for the Channel, working cross functionally to deliver execution aligned to brand strategy.
Put the shopper/guest at the heart of decision making.
Using the insights and tools available to deliver flawless execution along the path to purchase.
Delivering greater consistency in BTL, with 70% of execution to come from Channel Marketing toolkits from F26.
Comfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy.
With an external focus, being the Customer Marketing lead for a defined set of priority brands.
Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing.
Contribute to the IAP cycle.
Bringing a shopper/guest, customer, and brand perspective to the BTL discussion.
Work cross functionally to deliver.
Maximise ROI from A&P, setting clear objectives for all investment decisions and evaluating in a timely manner.
Including GTN spend.
Ongoing management of A&P budgets, including phasing and invoice/PO processes.
Working closely with team of Activations Managers to ensure perfect execution in Key Cities and Hotspots.
SKILLS & EXPERIENCE The skills and experience needed to create your legacy Skills.
Thrives on being a key contact for customers, whilst balancing internal and external priorities.
Advanced in engaging and motivating others, driving joint ownership between functions (internal or external).
Action orientated, comfortable voicing their opinion and driving the agenda forward, whilst always being a collaborative team player.
High energy and driven, at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum.
A self-starter, with the ability to work under pressure and deal with ambiguity.
Possessing an entrepreneurial style, thriving on being a key contact for partner functions, as well as influencing internally and coordinating commercial priorities.
Advanced in prioritization and making bold choices.
Advanced presentation skills.
Fluent command in English and Spanish.
Essential.
Experience.
Minimum 3 years experience within Marketing or Commercial.
Preferably within a Premium / FMCG background.
Exposure to WIKC/Hotspots, through Commercial or Customer/Brand Marketing, is preferred.
Knowledge of the channel achieved by working directly with key customers (in a Marketing or Commercial capacity).
Proven track record in positive stakeholder management.
Experience of delivering shopper marketing activation or events is preferred.
Experience of working for BTL/Creative agency is beneficial but not essential.
Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively.
Personal Qualities Belonging.
You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
Self-Awareness.
You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
People Agility.
You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
Results Agility.
You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility.
You can think critically to penetrate complex problems and expand the possibilities by making fresh connections.
You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
Change Agility.
You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.
You have a growth and learning mindset.
ready to test, stumble, learn and apply from experience.