DEMAND GENERATION MANAGER

If you’re passionate about driving demand, enjoy crafting impactful multi-channel marketing campaigns, and want to be part of an exciting growth journey, this is your opportunity! We are looking for a motivated Demand Generation Manager who will unlock new growth opportunities for Plytix. Most of our Marketing team is located in Malaga, Spain, but we have colleagues all over the world, so don’t let that stop you from applying.What is Plytix?Plytix is the world's leading Product Information Management (PIM) platform for Small and Medium-Sized Businesses (SMBs). Plytix PIM helps companies store and organize product information ranging from descriptions and images to prices, and other specifications, in one place. Essentially, it's a handy tool that makes managing and updating product data a whole lot easier.Currently, we are on a mission to become the go-to Product Information Management (PIM) solution for Shopify users and the #1 solution for ensuring compliance with the Digital Product Passport (DPP) initiative. And this is where you come in to help us with that mission! About our cultureThis is where you’d typically see a long paragraph of boring text that no one reads, peppered with corporate buzzwords that don’t mean anything. But, Plytix is no typical company, so we’ll spare you that. Instead, watch this video, and if you like what you see, keep scrolling.What’s the opportunity?This is your chance to come and work for a high-growth B2B SaaS company based in the US, Denmark, and Spain. Plytix is backed by Tier 1 investors, such as Tiger, and is already a global industry leader within PIM—one of the fastest-growing verticals in the retail industry. As a Demand Generation Manager at Plytix you will get to deliver multi-channel marketing campaigns that will make an impact in the retail and ecommerce world. You will educate and engage retail and ecommerce merchants through diverse marketing initiatives, introducing them to the concept of PIM software, which will drive transformational growth for them. This is your opportunity to challenge yourself, learn new skills, and be part of a company that’s changing the way businesses sell products online. What will you be doing?As the Demand Generation Manager, your primary focus will be to plan, design, and optimize Campaign-Based Marketing efforts around our big bets: PIM for Shopify, and PIM for Digital Product Passport Compliance. You will identify and activate the most effective marketing channels and oversee coordinated multi-channel marketing campaigns (think YouTube and Display advertising, podcast sponsorships, influencer sponsorships, events, PR, and more). You will make sure that your campaigns push a unified message to a high-value, niche segment of our upper funnel target audience. The goal is to engage prospects, drive qualified leads, and ultimately contribute to revenue growth.Here’s what your day-to-day will look like:Create and implement multi-channel demand generation strategies to drive awareness, lead acquisition, and pipeline growthIdentify key channels for reaching our target audience and ensure messaging is consistent and effective across all platforms and channels.Partner with influencers and media outlets to expand reach and credibilityCreate creative advertising campaigns with compelling offers. Manage advertising campaigns across multiple channels simultaneously with substantial budgets and maximize lead generation efforts. Track, measure, and analyze the performance of our advertising campaigns and other demand generation efforts, providing regular reports on performance metrics to the team and leadership Continuously test and optimize campaigns to improve performance and return on investment (ROI).After 1 month:You’ll start with a crash course in all things related to Plytix by learning how our software works and earning your Product Information Management Certificate. By the end of your first month, you’ll understand our user journey and what companies come to us for. You will have completed your tour of duty in Customer Success, Sales, Product, and Marketing and be ready to dive right in. After 3 months:By the three-month mark, you’ll be fully settled into the team and have made extensive research to map out a plan for your demand generation strategy. You have done a deep dive into getting to know your target audience, industry trends, and the channel landscape, which led you to identify the key channels you want to be using for your multi-channel marketing efforts. You’ll be working closely with other teams, making sure your planned campaigns support our messaging and broader marketing goals. 6 months in:Six months in, you’ll be a key part of the marketing team, overseeing coordinated multi-channel marketing campaigns that resonate with our audience. By now, you’ll have a deep understanding of our industry and customers, which will allow you to craft more strategic, targeted pieces that drive results. You feel energized when faced with a challenge and motivated by identifying and testing various approaches in finding and educating our target audience.By this point, you’ll feel right at home and making a noticeable impact with your work, helping us connect with our audience in new waysWho will you be working with?You’ll be part of our dynamic Marketing team, collaborating closely with other content creators, designers, and digital strategists to bring our campaigns to life. You’ll also work alongside the Product, Sales, and Customer Success teams to ensure that demand generation efforts are aligned with business objectives and customer needs.Plus, you’ll get to interact with experts across the company, sharing insights and ideas that help shape our overall strategy.We expect you to:Be an optimist with a good sense of humor and a curious mindsetHave 4+ years of experience in demand generation or campaign-based marketingHave a proven track record of designing, executing and managing successful demand generation campaigns that drive pipeline growth and revenueThink creatively and strategically to craft compelling campaigns that resonate with our target audience.Have a strong understanding of lead generation tactics, including SEO, paid media, content marketing, email marketing, and social media.Have strong project management skills with the ability to manage multiple campaigns and initiatives simultaneouslyHave an analytical, experimental, and data-driven mindsetHave native-level English proficiency, both written and spokenBe comfortable working in a fast-paced environment with shifting prioritiesWork well in a team while also being self-motivated and capable of managing your own projectsNice to haveExperience with B2B SaaS Background in ecommerce and product information managementExperience with any of the following tools would be beneficial: HubSpot, Dreamdata, Google AnalyticsBe willing to relocate to Malaga, SpainBe a fan of the Oxford commaA dog… We love dogs :) Why work at Plytix?Voted Spains #1 employer by Great Place to Work® 2023Be a part of a welcoming culture with bright, friendly people from around the worldHave a purpose and plenty of opportunities to grow from day oneWork from home or from our offices in the center of MalagaDon’t work on your birthday—enjoy an extra day of paid time offEnjoy free catered lunches and unlimited ice cream when working from the office in MalagaCompetitive full-time salary. (*The amount will be determined based on the profile)Private health insurance covered by PlytixSodexo Flexible Retribution (Restaurant & Nursery Vouchers)More perks (differs depending on which office you belong to)PLYTIX is a company committed to diversity and equality. Therefore, all our selection processes guarantee equal opportunities for all candidates regardless of race, color, religion, sex, origin, nationality, age, disability, sexual orientation, and gender identity. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.We are committed to managing your personal information with care and in accordance with our privacy policy. To learn more about how we handle your data, please click HERE