DIGITAL CONSUMER ANALYTICS & INSIGHTS MANAGER

We're looking for a dynamic Digital Consumer Insights and Analytics professional who can drive business results with consumer intel, a business owner mindset, and ready to challenge the status quo and work with speed and agility in today's demanding retail marketplace. As a Digital Consumer Analytics and Insights Manager, you’ll have the opportunity to fuel our global action sports brands’ biggest growth driver business — our digital and ecommerce channels. In this role, you will make an impact as a consumer-centric thought leader, and co-pilot with our Digital Performance marketing, E-merchandising and Digital content teams. With your data, consumer insight, and foresight expertise, you will look for both short-term business volume drivers as well as diagnosing challenges and opportunities for the action sports digital category, and strategizing how we can lead the way of growth. This role is responsible for delivering commercial value by synthesizing and actioning holistic data and insights into actionable strategies, stories, and deliverables for internal and external stakeholders. Today, digital data and insights come from disparate sources and requires the development of a framework to align the appropriate KPIs and scorecards to appropriately measure and prioritize digital and ecommerce actions. This position partners closely with digital marketing, ecommerce, retail, sales, brand, and customer engagement teams focused on advancing a deep understanding of various consumer audiences including behaviors, motivators, attitudes, and barriers to develop recommendations. Potential candidates should enjoy the challenge of creating new capabilities, working in a fast-paced environment, collaborating in a best-in-industry culture, and selling the world’s most iconic action sports brands. They are intellectually curious, consumer/shopper/customer-centric, and analytically savvy. Key Output/Task ONE: Define a new level of measurement and performance by using enhanced stories and digital consumer scorecards to access sources of consumer insights, data, and capabilities, and then assess future strategies and actions.Key Output/Task TWO: Apply strategic and analytical thinking to connect disparate consumer data sources, synthesize diverse internal and external inputs and perspectives, and make the complex simple to drive collaborative outcomes.Key Output/Task THREE: Utilize technical skills to work across internal and external partners, build and own usable and commercially viable tools and capabilities, and apply experience as a data architect to craft reporting, insights, and feed consumer strategy.Key Output/Task FOUR: Partner cross functionally to build new reporting capabilities as the business evolves.Key Output/Task FIVE: Research customer behavior, attitudes, and motivations using surveys, focus groups, interviews, and other methods to provide insights into customer needs and preferences. Education & Industry Exposure:BA/BS in business, marketing, or comparable field degree. MBA or equivalent preferred.5 years of technical or analytical experience; Digital analytics experience preferred.2-3+ years of CPG Ecommerce, Digital Commerce or Omni-channel experience strongly preferred. Technical Background:Solid SQL and database experience.Experience with Tableau and/or Power BI.Experience with qualitative research methods, including focus groups and interviews.Familiarity with data visualization and creating self-service dashboards. Familiarity with web analytics tools, such as Google Analytics. Track Record:Strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives.Exceptional analytical skills, with experience analyzing and interpreting data, and expertise working with traditional and digital data sets.Strong project management skills, with ability to manage multiple projects simultaneously.Track record of delivering results in a timely and accurate manner.Accomplished builder of tools and capabilities with clear demonstration of technical acumen.Proven storyteller with the ability to turn insights and complex data into clear and concise actions with impactful results. Superb communication skills, including strong oral and presentation skills with the ability to communicate and interact at all levels. Other: • Excellent written and verbal communication skills• Aptitude for problem solving/quick learning.• Positive attitude and high level of energy.