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HEAD OF CRM

Descripción de la oferta de empleo

Pentasia have partnered with an exciting operator within the iGaming industry based in Madrid in their search for a head of CRM.As a Head of CRM / Head of Retention Manager, where you'll lead critical Customer Relationship Management (CRM) strategies in our dynamic online casino environment. This vital role demands a hands-on approach and a proactive mindset to enhance player retention, loyalty, and overall satisfaction. You'll be instrumental in shaping customer experiences and driving revenue growth through innovative marketing campaigns and robust CRM tactics.Primary Duties:Strategy Formulation:Craft and execute CRM plans that align with our business aims and customer retention targets.Use data analytics to pinpoint areas for customer experience and campaign optimization.Customer Segmentation:Segment the customer base for targeted marketing strategies.Personalize communication and offers to increase engagement and relevance.Campaign Management:Develop and implement automated marketing campaigns aimed at customer retention.Continuously monitor and refine campaign performance.Data-Driven Decisions:Apply analytical tools to evaluate customer behavior and strategy effectiveness.Regularly report on CRM initiatives and suggest enhancements.Team Collaboration:Collaborate with various departments like marketing, data analysis, customer service, and product development for a cohesive CRM strategy.Tool and Platform Management:Oversee CRM platforms for optimal performance. (Fastrack, Optimove)Keep abreast of CRM industry trends and technologies.
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Detalles de la oferta

Empresa
  • Pentasia
Localidad
  • En toda España
Dirección
  • Sin especificar - Sin especificar
Fecha de publicación
  • 20/10/2024
Fecha de expiración
  • 18/01/2025
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