HEAD OF PARTNER CRM, REPUBBLIKA TA' MALTA

Head of Partner CRM en Malta.
As the Head of Partner CRM you will play a leadership role within the Aristocrat Interactive Partner Managed Services Marketing team. You will manage a team of dedicated Partner CRM Managers who work directly with our partners marketing and brand teams to optimize the full player life cycle including conversion retention and reactivation. Your core KPIs will be to improve customer LTV and retention while building lasting trust relationships with key strategic partners through performance execution strategy and collaboration.

What You ll Do
- Focusing on the core business KPIs develop and implement CRM programs that align with key moments of need within the customers journey based on insights from analytics.
- Lead the development of a comprehensive CRM strategy focused on managing and enhancing relationships with partners ensuring alignment with business objectives.
- Oversee a team of CRM professionals responsible for partner engagement relationship management and support fostering a culture of high performance.
- Build strong relationships with key partners understanding their needs and business goals to deliver tailored CRM solutions that maximize partner success.
- Work closely with your peers to ensure a cohesive approach to partner management and a seamless partner experience.
- Implement mechanisms to measure partner satisfaction gather feedback and develop strategies to improve partner retention rates.
- Provide training mentoring and professional development opportunities to the Partner CRM team ensuring they possess the skills needed to excel.
- Monitor partner brand performance and take actions to improve KPIs.
- Build and optimize smart customized funnels for segmented users in different life cycles.
- Develop and contribute to strategic CRM discussions with partners and Aristocrat Interactive management.
- Responsible for the day-to-day management of the Dedicated CRM Team.
- Lead the strategy development and execution of multichannel customer journey initiatives via insights from post-campaign analyses database mining web analytics and test-and-learn initiatives to drive and optimize customer loyalty retention personalization and promotional strategies.
- Prepare weekly/monthly reporting including campaign results customer counts and financial forecasts.
- Undertake strategic discussions on the vision of our key partners and how your team can contribute to this vision through the delivery of our CRM capabilities.
- Develop team strengths and improve weaknesses.
- Identify team goals and evaluate team progress.
- Work together with the VP of Commercial to continuously improve our CRM proposition.

What We re Looking For
- You are dynamic result-oriented and possess an entrepreneurial mindset.
- Strong communication skills and a team player.
- BA/BSc in Marketing or equivalent (advantage).
- Proven leadership skills with the ability to motivate and develop people.
- Hands-on experience analyzing retention KPIs building reports and synthesizing insights for stakeholders.
- At least 3 years of previous experience in a similar role (a must).
- Excellent time management and problem-solving skills.
- Ability to work to tight deadlines and under pressure.
- Experience in relationship management with third-party partners.
- Responsible detail-oriented well-organized independent quick to learn a multi-tasking master a team player with great interpersonal skills.

Company Summary
Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited s (ASX ALL) regulated online Real Money Gaming (RMG) business. It was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi NeoGames Aspire Global BtoBet and Pariplay) came together. The business is an industry leader in content and technology solutions for online RMG with a full-service offering that includes content proprietary technology platforms and a range of value-added services across iLottery iGaming and Online Sports Betting (OSB).

About Aristocrat
Aristocrat Leisure Limited (ASX ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games collectively entertaining millions of players worldwide every day. Headquartered in Sydney Australia Aristocrat has three operating business units spanning regulated land-based gaming (Aristocrat Gaming) mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8 500 people across the globe is united by our company mission to bring joy to life through the power of play.

Our Values
- All About the Player
- Talent Unleashed
- Collective Brilliance
- Good Business Good Citizen

Travel Expectations
None

CRM,

CRM,