MARKET INTELLIGENCE & INSIGHTS MANAGER

Role Purpose Drive the in-market commercial intelligence from multiple sources, official and unofficial to generate actional insights.
The Market intelligence Manager tracks changes on the ground and drive ROI by analyzing and prescribing actions on the ground that can be translated to incremental revenue, usage and NPS.
Key Responsibilities •    Generate contextual insight on Deep Detractors pinpointing the key actions to drive NPS with all stakeholders.
•    Analyse the market share trends using internal & external data (internal data from Billing & IT, external data from Regulator, surveys & other sources) and perform analysis to support decision making process; •    Responsible for the development and implementation of market intelligence plans and relationships to market intelligence suppliers/partners.
•    Compiles and deliver business intelligence reports to CXO’s on a regular basis.
•    Follow up on new promo launch by competitors (National & Regional) and submit daily, weekly, monthly reports to preserve competitiveness.
•    Monitoring competitors campaign TV, Radio, billboard, digital (National & Regional); •    Monitoring of competition new offers on international & roaming.
•    Drive deep consumer/customer understanding and ensure all marketing and product management projects are designed with the consumer at heart.
•    Directional Payback tracking on commercial performance on rollout execution and planning.
•    Analyse the competitive commercial strategies (tariffs, offers, promotions, services, distribution, communication, CVM …), anticipate evolution of this strategies and analyse their impact on our company.
•    Give suggestions and recommendations to the marketing and commercial team in terms of tactical and strategic actions from Business intelligence & Geo-marketing performance.
•    Build Strong relationship with colleagues in (Marketing, Finances, Network & Sales/Distribution) HQ & regions to facilitate understanding of insights and drive decisions.
•    Build company knowledge on market trends and consumer needs & behavior and track how this impact the business performance.
This includes all research projects tracked on regular basis on product, brand, B2B, mobile money and touch point experience (Shop, call center, traditional medias, digital…etc) •    Monitor the execution of all research projects under his responsibility to ensure standards rules are followed and all the outcomes are shared with the regional team.
•    From the research outcomes and intelligence data, advise the company on the best strategies and tacticals to fully take advantage from the market opportunity.
This includes a closer follow up of all actions taken to leverage the company performance coming from projects under his responsibility (BMS, CHT, Conjoint analysis, Segmentation, digital monitoring...
tc).
Professional Skills and Experience •    Proven ability to effectively manage large-scale market research including market shares analysis in a telecommunications environment.
•    Proven experience of market intelligence data analysis and competition intelligence derivation •    Significant and proven experience (2-5 years) with both qualitative and quantitative research methodologies.
Ability to multi-task and be proactive & independent in a fast-paced, dynamic environment Knowledge & Education • Industry knowledge; • Understanding of marketing intelligence strategy; • Excellent communication skills both written and oral is needed; • Good Presentation skills is needed.
• Intermediate to Advance statistic and mathematical representation of business acumen.
• Good in Excel, Power BI, Power Point, SPSS  • Languages.
Fluency in English and French is needed; • University degree in marketing / economics / statistics Interpersonal skills.
• Results oriented, independent, entrepreneurial and self-motivating • Well-developed interpersonal skills to build positive working relationships across • Problem Solving and Decision Making attitude • Observant, curious and open mind • Strong attitude to be a team player • Comfortable to deal with top management audience   Together we can.
Commitment from Vodacom Vodacom is committed to attracting, developing and retaining the very best people by offering a flexible, motivating and inclusive workplace in which talent is truly recognized, developed and rewarded.
We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment which respects, values, celebrates and makes the most of people’s individual differences - we are not only multinational but multicultural too.
At Vodacom you will have access to our excellent flexible benefits programme that you would expect from any global company.