SENIOR CRM SPECIALIST

We are seeking a dynamic and experienced professional to join our team in the role of Trade Dealer Marketing Specialist. As a key member within the Marketing department of our subsidiary established in Spain, you will be responsible for developing and executing effective marketing strategies aimed at supporting our network of dealers.The CRM Specialist is responsible for developing, implementing, and managing customer relationship strategies to enhance the customer experience and optimize the customer lifecycle within the company. This role focuses on customer loyalty and retention through CRM platforms and other digital tools, creating personalized campaigns, and analyzing customer behavior data. The primary goal is to maximize customer value and foster brand loyalty.Responsibilities:CRM System Management and Optimization:Configure, maintain, and update the CRM system to ensure an effective user experience aligned with the company’s business objectives.Integrate the CRM with other systems and data platforms, ensuring a continuous flow of relevant customer information.Customer Analysis and Segmentation:Analyze customer data to identify behavior patterns, needs, and preferences.Segment the customer base to create targeted marketing campaigns and maximize communication effectiveness.Leads-test drive-offer-order-sales and other sales process data management.Customer Retention and Loyalty Strategy:Develop and execute retention and loyalty strategies, focusing on improving customer satisfaction and reducing churn rates.Create loyalty programs and implement targeted campaigns to encourage repeat purchases and customer referrals.Multichannel Marketing Campaign Management:Design, implement, and monitor email marketing, SMS, push notifications, and other digital campaigns.Ensure that messaging is consistent with brand identity and tailored to customer needs at each stage of the customer lifecycle.Results Analysis and Continuous Improvement:Measure campaign performance and analyze key metrics such as open rate, click-through rate, conversion, and retention.Propose data-driven improvements and adapt strategies based on insights to continually enhance the customer experience.Cross-Departmental Coordination:Collaborate with sales, marketing, after-sales, and technology teams to ensure a comprehensive customer view and align CRM strategies with company objectives.Requirements:Previous Experience: Minimum 2-3 years in a similar CRM role, preferably in the automotive sector or in consumer industries.CRM Knowledge: Experience with CRM platforms such as Salesforce, HubSpot, Dynamics, or similar.Analytical Skills: Ability to interpret data and convert insights into actionable steps.Customer-Centric Mindset: Strong focus on the customer experience with the ability to identify lifecycle improvement opportunities.Communication Skills: Excellent verbal and written communication skills.Digital Marketing Knowledge: Familiarity with multichannel campaigns, marketing automation, and customer retention strategies.Languages: Advanced level of English; additional languages are a plus.Key Competencies:Customer and results-oriented.Analytical thinking and problem-solving.Creativity and innovation in campaign creation.Strong interpersonal and teamwork skills.Adaptability and flexibility in a constantly changing environment.We inform you that OMODA MOTORS SPAIN S.L., a company with its registered office in Modulo 1 de la planta baja, Avda. Brusuelas 36, 28108, Alcobendas, Madrid, with CIF B56485493 (hereinafter referred to as the "Company"), will process your personal data on the basis of your express consent for the purposes of managing your job application. Your personal data will be transferred to Chery Automobile Co. Ltd (parent company of the Group), a company based in China, in order to carry out the process you have voluntarily requested. As stated in the European Data Protection Regulation (GDPR), we inform you that the Personal Information Protection Law of the People's Republic of China (PIPL) may conflict with the GDPR and in some scenarios. Your personal data will be kept for 2 years and then delete. Additionally, you may exercise your data protection rights (access, rectification, opposition, cancellation, etc.) by sending an e-mail to privacy@omodaes.com indicating the right you wish to exercise and your identification details. If you consider that we have not handled your personal data appropriately, you may contact the Data Protection Officer at dpo@omodaglobal.com. However, we inform you that you have the right to lodge a complaint with the Spanish Data Protection Agency if you consider that there has been a breach of data protection legislation with regard to the processing of your personal data.