SENIOR MANAGER PROGRAMMATIC AND INSIGHT, MADRID

Senior Manager Programmatic and Insight
Perfil buscado (Hombre/Mujer)


Programmatic
Lead strategic planning including innovation for the future and resource allocation for growth.
Develop and execute tactical plans for demand partnerships across the board that align with overall business goals and objectives.
Maximize revenue from programmatic platforms by continually evaluating existing partners and examining new opportunities for maximum revenue generation.
Proactively manage pricing rules inventory volume and demand partner prioritization to maximize ad performance across audiences of all formats.
Technical advertising specialist
Be up to date on all industry trends related to programmatic buying and selling in all formats.
Implement programmatic campaigns from start to finish Setup launch traffic and optimize campaigns on platform (DSP).
Manage and develop relationships primarily with demand-side platforms (DSP) SSP and technology partners (agencies and advertisers when needed) to grow programmatic revenue and grow the business.
Acquire a deep understanding of the clients and the programmatic ecosystem to identify and develop specific PMP/PG deals to grow revenue.
Collaborate with internal teams including Sales Advertiser Product and Technology to ensure integrations.



Insights
Provide enterprise-wide insights reporting strategy and guidance to leverage the data to make smarter business decisions and increase revenue.
Develop document and improve data management practices including data quality data protection metadata and master management and data lifecycle management.
Produce sales and revenue reports and insights in partnership with the sales and finance team to enable the evaluation of the efficiency of sales targets
Develop reporting to support the strategy and execution of company wide initiatives (e.g. business cases trend tracking)
Effectively project manage the team to key deliverables
Coach and mentor the analysts to help them grow and develop professionally

At least 10 years of experience in Programmatic Experience working in a Publisher is mandatory
10+ years of experience in managing programmatic supply in an advertising company.
5+ years in a management position with direct responsibility over people.
Strategic perspective and deep understanding of inventory strategy.
Strong management consulting experience around problem solving operations transformation as well as strong leadership skills.
Analytical experience with direct indirect remnant audience and performance advertising.
Strong Knowledge of GDPR specially on consent delivery TCFs relationship with DPO etc
A combination of business and technical knowledge and the ability to apply data-driven decision-making techniques in a business environment.
High level of English.
Experience in promoting a collaborative culture.... sharing is caring!


Leading multinational publisher.

Competitive salary
Contract type permanent full time
Vacations 24 working days Birthday day
Flexible schedule Winter schedule M-Th (9-18h) / F (8-15h). Summer schedule -July and August- (8-15h)
Hybrid Work Environment.
Open and transparent communication
Frequent employee feedback surveys.

Programmatic, Marketing,

Programmatic, Marketing,