GLOBAL CRM MANAGER

Reporting to the Digital and Media Director, as Global CRM Manager, you will be in charge of leading the brand in its mission to elevate the importance and understanding of the consumer.
By bringing a CRM mentality and tools into the markets you'll prepare the company for the future, increasing the access to first party data and shaping the 1-2-1 conversation to drive conversion and loyalty in the brand main touchpoints.
The channel mix, with a high dependance of non-assisted wholesalers demands an innovative approach to the discipline, reinventing how to activate the different markets depending on their business models, possibilities and needs Define and execute a comprehensive global CRM strategy, engaging customer across all touchpoints.
Grow and manage the global consumer database; driving and monitoring data, make RFM customer segmentation analysis and tracking and reporting CRM Dashboards.
Determine the global communication plan to drive CRM and Clienteling KPIs.
Managing CRM workflows from initial brief to key stakeholders to final delivery and execution Build automated customer journeys per cluster/market and define VIC and personalized journeys.
Measure customer satisfaction, retention and revenue growth through impactful initiatives.
Pilot the implementation of Clienteling and Loyalty programs including it's training and adoption on local markets.
Ensure each campaign is regulatory compliant with solid safeguards for consumer data.
SOFT SKILLS Excellent oral and written communication skills.
Data driven mindset and keen eye on detail.
Result-driven, with ability to manage several projects simultaneously.
Strong leadership, collaborative and mentoring skills.
Empathy and flexibility.
Autonomy, organization, and proactivity.
Innovation and creativity MAIN STUDIES.
Bachelor's degree in Marketing, Digital Marketing or Business.
LANGUAGE.
English and Spanish (Fluent C2) French and Japanese are a plus.
IT TOOLS.
Deep knowledge of CRM technologies and best practices, Microsoft 365.
Experience with SalesForce CRM environment recommended.
EXPERIENCE.
t least 7 years of CRM and clienteling experience.
OTHER.
Mandatory international experience LOEWE PERFUMES builds the organic part of LOEWE.
We craft collectible botanical pieces to bring the LOEWE universe to your skin and home.
The company is on a fast growth path aiming to continue reinventing the industries in which we operate.
Come and become a key part of this thrilling adventure to unleash all of LOEWE PERFUMES' potential! Perfumes LOEWE believes in every person's unique talent and celebrates all singularities.
Therefore, we foster diversity and inclusion from our recruitment process and are committed to promote equal opportunities to create an integrative working environment.
MAIN STUDIES.
Bachelor's degree in Marketing, Digital Marketing or Business.
LANGUAGE.
English and Spanish (Fluent C2) French and Japanese are a plus.
IT TOOLS.
Deep knowledge of CRM technologies and best practices, Microsoft 365.
Experience with SalesForce CRM environment recommended.
EXPERIENCE.
t least 7 years of CRM and clienteling experience.
OTHER.
Mandatory international experience LOEWE PERFUMES builds the organic part of LOEWE.
We craft collectible botanical pieces to bring the LOEWE universe to your skin and home.
The company is on a fast growth path aiming to continue reinventing the industries in which we operate.
Come and become a key part of this thrilling adventure to unleash all of LOEWE PERFUMES' potential! Perfumes LOEWE believes in every person's unique talent and celebrates all singularities.
Therefore, we foster diversity and inclusion from our recruitment process and are committed to promote equal opportunities to create an integrative working environment.